Strategic Marketing Ideas for Great Small Businesses
You have a fantastic company...
Now you have to TALK to PEOPLE
Having "Great Customer Service", offering
"Competitive Prices" and having the "Coldest
Beer In Town" won't convince 9 out of 10
customers to visit you (the 10th
need a cold beer!).
Your job is to answer the only question a consumer really asks:
"What's in it for ME?"
You do that when you get into your customers' minds and...
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